AirSoap Mother's Day Campaign

Summary

PhoneSoap needed help with a creative campaign for Mother's Day air purifier promotions. I wanted to create an image that communicated having the fresh air of nature in the comfort of your home, with mothers enjoying it. Having waited a little too long to prep, I put together a mockup of my idea and presented it. The Creative Director was on board and gave me a green light. The whole project was created over the course of 4 days. I booked models and a location in Park City. I shot images and video of 3 women in that home setting, then went to Lake Tahoe to 5 locations I scouted online beforehand at dawn and dusk to shoot photos and video. Migraine in-tow, I returned to Utah where I did the post-production and delivered the images immediately.

The result was a campaign that performed above PhoneSoap's goal.

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What we've done

1. Presented an idea

2. Produced the shoot

3. Shot the shoot

4. Took Ibuprofen

5. Edited the images together

6. Generated revenue

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This was some of my favorite work.