Brand Design

Summary

Discover how we gave this startup a fresh visual start. With 30,000+ users and $1.5M in revenue, it was time to replace their outdated look with a design that matched their ambitions. In addition to a visual update, I was tasked with raising the company's revenue by creating a new marketing strategy and implementing it.

Axon Optics creates glasses for migraine and light sensitivity, and is the only product clinically proven to help.

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What we've done

• Achieved 33% revenue growth over first 9 months (YOY)

• Marketed Black Friday to 3x previous year's BF revenue, 2.5x conversion rate

• Reworked email campaign increasing email revenue 38% from Q1 to Q2

• Audited and diagramed existing growth engine, led brainstorm session covering 16 marketing channels, developed quarterly OKRs and KPIs

• Created new brand guide

• Purchased billboard, radio (Meredith & AJ KODJ), and podcast ads and designed creative for them

• Implemented SMS marketing, drove $142,861 in revenue in first 3 months

• Implemented influencer marketing

• Designed and A/B tested website changes consistently resulting in improvements to conversion

• Motivated paid ad partners and provided improved ad assets resulting in higher ROAS

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Here's more:

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Axon Optics asked us to help

Axon Optics has a great product that really works and just needed help presenting it in a way that reflects that market leadership. They trusted us to make it happen and we worked together all along the way. The results were clear.

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We also worked to improve our copywriting, focusing on the customer's deepest core desires as well as presenting each product benefit in a concise, clear, repeatable structure proven to sell.